The Sexualization of Female Olympians

The below article was originally posted on the Feministing community page but I think it’s worth re-posting everywhere possible. Female athletes are almost always sexualized in the marketing of their skills and their sports…not to say that this doesn’t happen with males (sexy posters of Michael Phelps, anyone?) but I think it’s become almost a marketing necessity with women’s sports. Not cool. I posted the link to the entire article below but here is an excerpt:

Every two years, the Olympics are held in varying locations around the world. Each time, the participants that are sent away to represent our country at the Olympics are hailed as being the best, the strongest, the most powerful; obviously all very stereotypically “masculine” qualities. Luckily, the confusion over hearing such adjectives to describe women is quickly brought to an end by countless women’s magazines doing features with Olympians in dresses and men’s publications compiling, “Bangin’est Babes Who Can Throw Pretty Hard, for a Girl”. I never thought I would say this, but thank you Maxim and Cosmo, for clearing up the bewilderment I felt at seeing a woman kick some ass!

http://community.feministing.com/2008/08/the-sexualization-of-female-ol.html

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